From Concept to Carbon Offset Platform in Five Days
Proved a viable carbon offset platform for fleet operators in under a week.
Core platform journey enabling fleet visibility, split carbon contributions, and conversational AI support.
The Challenge
Fleet operators lacked accessible tools to measure and offset carbon emissions efficiently. The challenge was to validate whether an AI driven platform could simplify emissions tracking and make carbon offsetting actionable at scale.
Team
Worked within a small, fast moving product team spanning design, engineering, stakeholders and AI development.
Miro session translating stakeholder input into clear product direction.
The Approach
AI First Workflow
Leveraged emerging AI driven design and development tools to compress discovery, prototyping, and validation into a five day sprint.
Rapid Product Framing
Defined the core platform architecture, focusing on emissions tracking, reporting, and offset purchasing flows tailored to fleet operators.
Iterative Prototyping
Designed and refined high fidelity interfaces daily, testing assumptions in real time and adjusting direction based on technical feasibility.
Project Challenges
Extreme Time Constraint
Compressed concept validation, interface design, and platform architecture into a single working week.
Adopting Subframe as the Primary Design Tool
Used Subframe to accelerate UI generation and iteration, pushing beyond traditional Figma workflows while ensuring design clarity and system coherence.Scope Discipline Under Pressure
Prioritised high value, decision critical features to maintain product viability within the sprint timeframe.
Subframe’s system driven approach, enhanced by AI, accelerated idea generation and iteration.
Subframe enabled seamless export into Cursor and Bolt, accelerating the build workflow.
Led the end to end product design across the five day sprint
Defined the platform structure and user journey
Leveraged Subframe and AI tools to accelerate iteration
Translated sustainability objectives into a clear, usable product concept
Carbon offset flow delivered at pace without compromising design quality.
Outcomes
Delivered a functioning carbon offset platform prototype
Validated Subframe as a viable AI-accelerated design workflow
Established a clear value proposition for fleet operators
Demonstrated how AI can meaningfully compress product innovation cycles
Delivered in partnership with a delivery manager, engineer, and key stakeholders.