I'm Jack, a designer with over nine years' experience turning complex problems into clear, scalable products. I work across consumer apps, enterprise software and AI-enabled experiences.
I led the design of GRIDSERVE's native app, turning a complex charging journey into a clearer, more trusted experience.
50k+ downloads · 4.8★ rating · <6 months
I redesigned payment authentication to reduce fraud while keeping legitimate customers moving.
Fraud reduced · Revenue protected · Customer trust
Simplifying complex insurance journeys while balancing customer confidence, commercial goals and regulatory requirements.
Simpler journeys · Greater customer confidence
I reimagined Power BI as operational software, helping teams move from interpreting data to taking action.
Enterprise concept · Executive buy-in · Future roadmap
I built GRIDSERVE's first design system, giving design and engineering a shared foundation for faster, more consistent delivery.
Shared foundation · Faster delivery · Better consistency
Using AI-enabled workflows and rapid prototyping, we transformed an early-stage concept into a working product in less than a week.
5-day sprint · Working product · Investor-ready
Rather than introducing another platform, we designed an AI support workflow that met beauty professionals where they already worked.
Validated proposition · AI workflow · WhatsApp-first
Reduce ambiguity
Align teams around the problem, user need, business goal, and definition of success before moving into solutions.
Balance users and business
Make design decisions that support user goals while contributing to adoption, conversion, retention, efficiency, or growth.
Turn insight into direction
Use research, audits, workshops, and data to identify friction and shape clear, practical next steps.
Partner through delivery
Work closely with product, engineering, and delivery teams to shape ideas early, test assumptions, and build with confidence.
Design with systems in mind
Create patterns, components, and standards that improve consistency, accessibility, and delivery quality across products.
Strategy and detail
Connect product thinking and journey mapping with detailed UX, interface design, prototyping, and design QA.
Improve how teams work
Create clear ways of working that help teams make better decisions and raise the quality of what they ship.
I'm Jack, a design leader and systems thinker helping teams turn complex problems
into clear, scalable products and experiences.
Based in Manchester, I lead UX and Design at Dootrix, partnering with product, engineering and business teams
to shape AI-enabled products, enterprise software and consumer experiences.
Over the last nine years I've worked with startups and established organisations, leading everything from early discovery and product strategy through to design systems, native mobile apps and enterprise platforms.
Outside work you'll usually find me running, walking Ozzy
, searching for Manchester's best coffee
, watching City, or trying to convince myself I can still play five-a-side.
If we meet, there's a good chance we'll end up talking about design systems, AI, Cody Rhodes
, Manchester coffee spots or why Kevin De Bruyne's
passing range deserves its own case study.
