Currently leading design at Dootrix, with 9+ years' experience across B2B and B2C products, SaaS platforms, native mobile apps, web platforms, design systems, accessibility, and cross-functional delivery.
Launched in under six months. 4.8 stars. 50,000 downloads.
Exploration that led to further commissioned work across a broader Heathrow workstream.
Built GRIDSERVE's first design system — reducing handover friction and establishing foundations for scalable delivery.
Near-eliminated in-app card fraud without affecting session completion rates.
A five-day sprint that produced a working platform concept and secured further investment.
Investor-ready AI support concept — brand, positioning, and conversational framework built end to end.
Audited the end-to-end mobile experience, identifying friction across discovery, onboarding, and everyday use before redesigning the onboarding journey and home screen.
Reduce ambiguity
Align teams around the problem, user need, business goal, and definition of success before moving into solutions.
Balance users and business
Make design decisions that support user goals while contributing to adoption, conversion, retention, efficiency, or growth.
Turn insight into direction
Use research, audits, workshops, and data to identify friction and shape clear, practical next steps.
Partner through delivery
Work closely with product, engineering, and delivery teams to shape ideas early, test assumptions, and build with confidence.
Design with systems in mind
Create patterns, components, and standards that improve consistency, accessibility, and delivery quality across products.
Strategy and detail
Connect product thinking and journey mapping with detailed UX, interface design, prototyping, and design QA.
Improve how teams work
Create clear ways of working that help teams make better decisions and raise the quality of what they ship.
I'm Jack — a design leader, systems thinker, and curious builder of side projects, design systems, and AI experiments.
Based in Manchester, I lead UX and Design at Dootrix, shaping high-quality B2B and B2C products
across SaaS platforms, native mobile, and web.
Over the last 9 years, I've worked across start-ups, product teams, and established organisations, helping turn complex problems
into useful, accessible, well-crafted products.
Outside of design, I'm usually running, walking Ozzy
my cocker spaniel, finding good coffee or somewhere decent to eat, watching City, or trying to look useful on a 5-a-side pitch.
Ask me about design systems, AI tools, Cody Rhodes
finishing the story, Manchester coffee spots
or why Kevin De Bruyne's
passing range deserves its own case study.
